What an AI website builder should never make up
Fake reviews, invented prices and made up contact details can hurt a small business. Here is what AI should never invent on your site, and how to check.
AI can write a full website in minutes. That is genuinely useful: the blank page is often the hardest part of getting a small business online. But speed has a catch. A model that is good at producing convincing text is also good at producing convincing text that is not true.
On a business website, that is not a style problem. A made up review or an invented price can mislead customers, embarrass you, and in some places break consumer protection rules. This post sets out what an AI website builder should never make up, why, and how to check any site before it goes live.
Why AI makes things up
Text generators work by predicting what plausibly comes next. Ask for a testimonials section for a dental clinic and the most plausible output is a few glowing quotes with first names and star ratings. Ask for an About page and you might get "serving the community since 2009" and "over 2,000 happy clients".
None of that is malicious. It is just filling the shape of a typical page. The problem is that it reads exactly like the real thing, and a busy owner skimming a draft can easily miss it.
So the question is not whether AI is capable of inventing details. It is what the tool is designed to do about it.
The things that should never be invented
1. Reviews and testimonials
A fake testimonial is a claim that a real person said something about your business. If they did not, you are misleading every visitor who reads it. Regulators in many countries treat fake reviews as a deceptive practice. Real reviews from real customers, used with their permission, are the only kind that belong on your site.
2. Clients, partners and logos
"Trusted by" logo strips are a common AI flourish. Listing a company you never worked with implies an endorsement that does not exist, and can raise trademark issues too.
3. Awards and certifications
"Award winning" is easy to write and hard to justify. The same goes for accreditations, memberships and certifications. If it is not real and current, it should not be on the page.
4. Statistics and numbers
"15 years of experience", "500 projects delivered", "rated five stars by every client". Numbers feel concrete, which is exactly why invented ones do damage. A visitor has no way to tell a made up figure from a real one.
5. Prices
An invented price is a promise you might be held to. At best you get awkward conversations at the counter. At worst a customer has a reasonable complaint. Prices should come from you, and only you.
6. Contact details and opening hours
A made up phone number might belong to someone else. A plausible but wrong address sends customers to the wrong street. Invented opening hours mean people turn up to a closed door. These are the details visitors act on most directly.
| Invented detail | What can go wrong |
|---|---|
| Testimonials | Misleads visitors, may breach consumer rules |
| Client logos | Implies false endorsement |
| Awards | Undermines trust when checked |
| Statistics | Misleading claims you cannot back up |
| Prices | Disputes and complaints |
| Phone, address, hours | Lost customers, calls to strangers |
What a builder should do instead
Leaving sections empty is not the answer; a page full of gaps is hard to judge. The honest approach is placeholder content that is clearly marked as such, plus a reliable reminder to replace it.
This is how Buildan.app is designed. Its AI follows a set of honesty rules:
- It never invents reviews, clients, awards, statistics, prices or contact details.
- Where a page would normally hold one of these, it uses sample content that is visibly badged, so you can see at a glance what still needs your input.
- Before you publish, you get a reminder about any sample content still on the site.
The AI still does the heavy lifting it is good at: studying well designed sites in your industry, planning the sitemap, writing the pages, picking colours and type, and setting up forms and SEO. It just leaves the facts to you.
How to check any AI generated site
Whatever tool you use, run this review before publishing.
- Search the draft for numbers. Years, counts, percentages, prices. Confirm each one is real.
- Read every quote. Any text in quotation marks attributed to a person should be a real quote you have permission to use.
- Check every name and logo. Clients, partners, team members, suppliers.
- Look for superlatives. "Best", "leading", "award winning", "number one". Keep them only if you can back them up.
- Verify contact details twice. Call the phone number on the page. Paste the address into a map.
- Check hours and policies. Opening hours, delivery areas, refund terms.
- Review images. Photos of "your team" or "your premises" should actually be yours.
- Read it on a phone, the way most visitors will.
Buildan.app's Autopilot can help with the mechanical side, finding broken links and missing details and proposing fixes, but the factual review is yours.
Other places to stay careful
AI edits after launch
The same rules apply when you use AI to revise a live site. In Buildan.app, AI edits are previewed on the canvas and only applied when you approve them, which gives you a natural moment to check for anything new and unverified.
Legal pages
Privacy policies, terms and refund policies need to reflect what you actually do. A generic policy can be a starting point, but have it checked against your real practices and local rules.
Claims about results
Fitness studios, coaches, clinics and law firms should be especially careful with outcome claims ("lose 10 kilos in a month", "we win every case"). Many professions have specific advertising rules.
Honesty is also good marketing
It can feel like a strong testimonial section or an impressive statistic will help you win customers. Real ones do. But visitors often notice generic praise, and a single discovered fake undoes the trust the rest of the site built.
What works better:
- Ask real customers for a line you can quote, with their name if they agree.
- Show real photos of your work, your space and your team.
- Be specific about what you do, where, and for whom.
- State real prices or ranges if you are comfortable publishing them.
A site like that might feel plainer on day one. It is also one you never have to worry about.
If you want to see this in practice, build a cafe website with AI walks through a full build, including replacing sample content with real details.
The short version
AI should write your pages, not your facts. Reviews, clients, awards, statistics, prices and contact details must come from you. Choose a builder that marks sample content clearly and reminds you before publishing, and do a final factual review on every site regardless.
Buildan.app is built around those rules. You can create a free account, describe your business and see a first draft quickly, with every piece of sample content clearly badged. Plans and limits are on the pricing page.
